Museums are among the most influential actors, influencing societies and reducing the history of nations and peoples in their various aspects, expressing human heritage with vivid experiences that reflect the past and shape the present and future, these museums are cultural and educational institutions that provide numerous benefits and services to the surrounding communities, and they are regarded as the mirror of cultures and their living witnesses. Museums house the heritage of nations and peoples, as well as the beliefs and values of society.
From this perspective, the book presents a series of topics that define the importance of museums and highlight the relationship between museums and heritage, as well as their role in influencing societies. It also discusses the museum's cultural and educational role by shedding light on the relationship between museums, societies, and heritage, as well as methods of evaluating educational programs in museums and mechanisms for analyzing community needs, both of which are challenges for educational program providers. One of the critical topics is the importance of marketing cultural institutions effectively to allow museums to fulfill their cultural and educational roles while attracting the greatest number of people.
Furthermore, the museum's relationship with cultural tourism is a strong relationship that is linked in some way to the museum's educational tasks, and for the museum to achieve its desired goal, the element of sustainability must be present. As a result, the author presented the dimensions of cultural heritage sustainable development to emphasize their significance. The author then proposes a quality measurement guide for Egyptian museums as the significance of developing an evaluation criterion for Egyptian museums lies in providing a clear methodology for the rules that must be followed in this regard, which are related to realizing the relationship between the museum, heritage, and society. The book also included a tour of the Egyptian Museum to serve as a model for Egyptian students.